With the digital landscape getting increasingly populated with every passing moment, ensuring uncompromised visibility for your business has become more vital than ever before. And to do that, you must double down on your SEO efforts. Search engine algorithms are constantly in flux, meaning you must be vigilant or risk losing the top rankings in SERPs to your competitors.
Now, this is quite a steep challenge, warranting additional reinforcement of some measure, you’d agree? What better than AI to add to your armory?
Over the last few years, AI has seen itself getting integrated generously into the folds of digital marketing. From content creation to performance measurement, AI is now actively involved in all the journeys of a typical digital marketing agency. SEO, of course, hasn’t been left untouched. Eager to know how AI can help galvanize your SEO efforts? You’re just at the right place. Read on to find out!
Streamline Time-Consuming Tasks
One of the most fundamental use cases of Artificial Intelligence has been to automate repetitive and time-consuming tasks. We stand to benefit from this very use case in the field of SEO as well.
Tasks such as writing meta descriptions, drafting image alt texts, creating topic ideas, and internal linking, while vital, can prove to be extremely consuming, keeping you from attending to other more critical verticals of your SEO game plan. This is where AI comes into the picture.
With the help of tools like ChatGPT 4.0, Ahrefs, and Linkhunter.com (to name a few), a lot of these tasks can be automated, thereby freeing up vital time and resources for you.
Of course, given how the majority of these tools are still in their nascent stages, it’s best if you avoid treating their output as the be-all and end-all. It’s well established by now that content generated by AI is usually laden with multiple follies, and should you make direct use of such content without subjecting it to any degree of human intervention, you’re very likely to end up on the wrong side of search engine rankings. The idea, then, should always be to strike an effective blend between AI tools and human expertise; any SEO strategy informed by this foundation is assured to give you the results you desire.
Ace Keyword Research
Comprehensive keyword research is at the heart of every SEO strategy, for it helps you tick off a lot of necessary boxes:
- Identifying keywords that are frequently used by your target audience
- Developing a content strategy that aligns perfectly with the needs and preferences of your readers
- Driving a greater volume of both relevant and organic traffic to your page.
The keyword research mechanism in SEO broadly comprises three stages:
- Discovery
- Analysis
- Implementation
By bringing AI into the picture you can exercise a firm grip over every single one of these stages. AI-based keyword research tools come with varying degrees of sophistication, so you must take care to identify the ones that best suit your specific requirements. Most of these tools such as Surfer, Ahrefs, and Semrush can respond with comprehensive keyword suggestions simply to a seed keyword from your end; isn’t that nifty! Moreover, they also allow you to filter using multiple parameters like search intent, keyword difficulty, search volume, and the like.
Analyze Backlinks Effectively
Spending hours and hours on the internet trying to identify pages that have linked back to your site is an exercise that every SEO professional is all too familiar with. Goes without saying that this task, too, falls under that “important but time-intensive” category we discussed previously. What do we do with such tasks, then? You guessed it: tackle them with AI!
Leverage AI-fueled link-building tools like Buzzsumo, Moz Link Explorer, and Pitchbox to conduct regular and thorough backlink analysis and find yourself finding fresh and high-quality backlinks with ease. Additionally, these tools can also assess your current backlink health, offering highly practical and actionable solutions. Some tools come equipped with a vast database of backlinks pertaining to companies relevant to your domain. Such tools can help you compare your backlink profile with that of your competitors, all with a single click. The data points generated at the end of this comparative analysis can go a long way toward fortifying your link-building strategies.
Spruce Up Your Content
Regularly publishing content is, no doubt, important but what’s equally important is routinely optimizing this content as well. Too many companies out there are so singularly focused on churning out new content that they fail to take a moment to reflect upon the content they have already published; from an SEO perspective, this can stand to cost you a lot.
Improving the performance of your existing pieces is a much-underrated SEO maneuver; when done right it can help you rank better, allowing you to generate far more organic traffic than what you had imagined.
Over time, some of your pieces, no matter how well-conceived and articulated at the time of publication, will border on being obscure- simply on account of shifting trends in your industry. Now, you mustn’t gloss over these pieces. Remember, much of what they contain is still important; it’s just that certain parts need to be reworked in order to make them more relevant to the present-day reader. This can include revamping illustrations that might have become dated or replacing statistics that are no longer relevant, or even incorporating a fresh set of keywords; you get the drift, don’t you?
Again, content optimization, when attempted manually, can prove to be rather taxing. Hence, the wise course of action is to take the help of AI. Make use of AI SEO tools like Clearscope, Dashword, and SE Ranking to evaluate your present content library and obtain suggestions aimed at enhancing its quality and relevance.
Wrapping It Up
If AI isn’t already integrated into your SEO efforts, it’s high time you rectify that. As the competition to attract eyeballs stands to become more and more fierce, you will certainly find yourself banking on AI’s capabilities to give yourself an edge over your competitors. Want to discover how AI can contribute to your success as a digital marketing agency? Check out our latest e-book!
